The gold standard in user behaviour analytics.
Amplitude Analytics is our solution for measuring user behaviour in our SaaS product. It is the gold standard in this category but comes …
Starting at $59 per month
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What is Amplitude Analytics?
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build…
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Director of Product Management
Karbon (Information Technology & Services, 51-200 employees)
Pricing
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$49
Cloud
per month (paid annually)
Growth
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Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://amplitude.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $59 per month
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Amplitude Analytics?
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels,
retention and revenue.
Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
Amplitude Analytics Video
Why Amplitude?
Amplitude Analytics Integrations
- Adobe Analytics
- Airship
- Appcues
- AppsFlyer
- Amazon Kinesis
- Klaviyo
- Mailchimp
- LaunchDarkly
- Adobe Marketo Engage
- Meta Pixel
- MoEngage
- mParticle
- Notion
- Optimizely Web Experimentation
- Planhat
- productboard
- Amazon Redshift
- Salesforce Sales Cloud
- Twilio Segment
- Twilio SendGrid
- Slack
- Snowflake
- Toplyne.io
- The Trade Desk
- Userflow
- WebEngage
Amplitude Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Amplitude Analytics starts at $59.
Reviewers rate Support Rating highest, with a score of 8.8.
The most common users of Amplitude Analytics are from Small Businesses (1-50 employees).
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- Business Problems Solved
- Pros
- Cons
- Recommendations
Amplitude Analytics has proven to be an invaluable tool for a variety of user needs across different industries. Users have utilized Amplitude to increase the retention rate of their most valuable experiments, allowing them to measure outcomes and drive product roadmaps effectively. The platform's ability to track users' funnel and the state of the user inside an app has been highly beneficial, enabling users to assign specific callers based on user attributes. The filter feature in the Amplitude dashboard has been widely appreciated, giving users the ability to easily view data for specific user attributes such as location.
Amplitude Analytics has become the go-to solution for many teams, including sales, customer success, product, engineering, and conversion. Teams have relied on it for free-trial and customer analytics, benefiting from its robust features that monitor digital product health, analyze customer behavior, and create performance dashboards. Additionally, Amplitude has been utilized as a third-party tool for creating funnels, visualizing data, and personalizing products by understanding user behavior and resolving bugs. Its comprehensive analysis capabilities have empowered users to make data-driven decisions that drive product growth.
In addition to its use in SaaS products, Amplitude Analytics has found traction in other areas as well. Users have leveraged the platform for A/B testing, appreciating its user-friendly interface that allows for analytics without coding skills. Furthermore, Amplitude's ability to track cross-platform user journeys and analyze user retention and interaction sets it apart from other tools that focus solely on page views and click rates. Users across various domains have relied on Amplitude Analytics for website and product analytics, measuring usage, engagement, KPIs, monitoring feature launches and experiments, and understanding user cohorts.
Amplitude Analytics has also proven its value in the media industry. From big companies to small to medium enterprises, this tool is considered one of the best analytics solutions available. It offers significant benefits by providing deep insights into audience definition and analysis of user paths for conversions and leads. Its event-based analytics approach addresses the limitations of early commercial web analytics, allowing users to go beyond clicks, traffic sources, and basic conversion rates.
Users appreciate the seamless tracking of the user journey offered by Amplitude Analytics, allowing them to connect product and app activity with web metrics. The reporting speed and ease-of-use have also garnered praise, with users finding value in how easily data can be displayed through charts. This tool enables them to identify active customers, popular product modules, and network bottlenecks efficiently. It has become an essential
Well-designed Dashboard: Users have praised the well-designed and visually appealing dashboard of Amplitude Analytics. It is evident that multiple reviewers have found the interface to be user-friendly, with intuitive navigation and customizable charts.
Comprehensive Feature Analytics: Several users have mentioned that the feature analytics provided by Amplitude Analytics are comprehensive and valuable for analyzing product usage. Reviewers appreciate being able to measure frequency of usage, track user behaviors, and identify areas for improvement through insights into actions that drive certain user behaviors in funnels.
Versatile Functionality: Many reviewers have highlighted the wide range of functionality offered by Amplitude Analytics, making it a versatile tool for analyzing both products and user journeys. The ability to filter charts based on specific date ranges allows for focused analysis, while multi-user and multi-dashboard view options facilitate collaboration across teams.
Less Intuitive Interface: Users have mentioned that the software is less intuitive compared to its competitors and has a steep learning curve, requiring significant training efforts. Several reviewers felt that the interface could be more user-friendly and suggested having a step-by-step guide for new users.
Limited Customization Options and Flexibility: Some users expressed a need for more flexibility in adapting to changing data structures and customization options for dashboards. They desired greater control over customizing their dashboards according to their specific needs, which they found lacking in the software.
Suboptimal Visualization of User Path Finders: The visualization of the User Path Finders feature has been criticized by users who believe it could be improved to provide a clearer understanding of the paths taken by users. Some reviewers felt that the current visualization does not effectively present the user journey, leading to difficulty in analyzing user behavior patterns.
Users commonly recommend the following about Amplitude:
- It is important to start using Amplitude as soon as possible because it collects its own data and starting earlier is crucial. (Multiple reviewers)
- Using Amplitude in conjunction with Segment is recommended, as it is seen as a powerful combination that users would not want to go back from using traditional reports. (Multiple reviewers)
- Amplitude is suggested for those who want a deeper understanding of user behavior, although there are other tools like Google Analytics that are less costly if only a broad picture is needed. (Multiple reviewers)
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October 26, 2023
The gold standard in user behaviour analytics.
Amplitude Analytics is our solution for measuring user behaviour in our SaaS product. It is the gold standard in this category but comes along with the price tag to support those claims. It boasts a range of robust features, but it really depends on how proficient your teams are with these tools to see if they will get value for money.
- Charting
- Visual query building
- Workbook creation
- Query building could be more intuitive
February 13, 2023
Amplifying Product Reach with Amplitude
We use Amplitude Analytics to: Increase the Retention rate of our most valuable Experiment with Features and Measure Outcomes to drive Product Roadmaps Personalize Product Experiences based on Behavioral Data
- Providing insights into Customer Behavior and Product Usage
- Integration with Business Applications
- Customer Segmentation
- Need to provide more depth in capabilities for dashboard customization
- Not as intuitive as some other competitors and requires training effort
- Needs more flexibility to adapt to changing data structures
One of our client works in "media campaigning" area. We wanted to do user segmentation and retention analysis for their media owners and users, that's where we used Amplitude Analytics tool in the projects.
- Extraction of insights from data is really good
- Visualisation dashboards are really good
- User friendly tool
- It’s really difficult to move data in and out of Amplitude
- Sometimes amplitude can be overwhelming as it is packed with features, potentially can confuse non-analysts
July 25, 2022
Give a chance to Amplitude Analytics
We are using Amplitude Analytics as one of our tools to produce analytics and insights internally. We are able to connect it to many different sources and produce nice charts that are used to take decisions furthermore. Of course, we have some other tools, and combined with Amplitude makes it possible to reach what we need.
- Pretty Charts
- Good free tier
- It's not that flexible in my opinion.
- It could be improved in terms of historical charts.
Amplitude is used as our premier product analytics tool for the LXME mobile app, helping us understand quantitative behavior of our users. It helps us understand which features of our app users are using the most, how often do they use the same, time taken for users to activate/place orders and how different cohorts of users in the app behave with respect to each other.
- Feature analytics - measuring frequency of usage
- Time taken by users to convert in funnels
- Actions that drive certain user behaviors in funnels via correlation
- Actions that lead to user drop off in funnels via correlation
- Comparing behavior of two custom user cohorts
- Tracking app uninstalls - very much needed for apps
- User path finders feature can have better visualization, allowing PMs and designers to understand in a much more clear way, the path their users are taking
Amplitude helps us find hidden user patterns in terms of pain points or success. That way, it enables us to iterate and improve our product all the time, based on data. I like that Amplitude is building new features all the time when I need them. Their filter feature in the dashboard is one of the most important. When you're looking at a specific dashboard, you might want to see all that data for a particular user attribute (let's say only for users based in Brazil). We used to need to create different dashboards for different markets we operate in, now it's just one click away.
- Drop-offed users' behaviors, their journey.
- Overall property/date/... etc. filtering for all of the charts in a dashboard.
- Could be great to have more third-party integrations, like with Insider, since we use it as a user activation tool. It'd be so easy to observe the drop-offs from our Amplitude user funnel dashboards and then set up some communications/push notifications, etc., according to that data.
July 19, 2022
Good choice for data analytics
We use Amplitude as the channel to take profit from the amount of data that is collected from the customer usage of products, displaying data in form of charts in order to identify the number of active customers, what product modules are used more or have more issues, bottlenecks in the network, etc.
- Easy way to create charts
- Simple way to configure the Database based on the own data
- Provides the correct data to enhance/correct products and services
- Visualizations could be better
- Although updates and changes are good, it is sometimes difficult to adapt to the changes
May 09, 2021
Powerful analytics platform
It is a digital optimization solution that keeps smart and effective features for understanding and personalizing the products. It is very easy to customize and I can also save the data for future needs. I am capable of extracting the data into reports which offer me amazing ideas about future measurements. The variety of charts has helped me to analyze the variety of the data as well.
- It provides me great answers about my critical questionnaire, by which I can easily explore behavioral data across any chart, persona, and cohort that are simple and intuitive to understand as they have made easy segmentation.
- It offers its services for SQL queries due to which I have reduced the workload and save the time that was spent in finding out the technical aspects.
- It is user-friendly and easy to use.
- Amplitude Analytics is the most advanced developed platform. Since I am using its services I do not have to face any difficulty with its features and programming.
- I really appreciate its customer support which plays a significant role in providing professional services, they are good at resolving every single issue in seconds.
March 16, 2021
Amplitude amplifies our KPI monitoring
We use Amplitude Analytics across the product development organization for all manner of product analytics needs--from measuring usage and engagement to tracking KPIs to monitoring the launch of new features and experiments, to deeper cohort and other growth & engagement analyses.
- Intuitive UI
- Easy implementation with a CDP like Segment
- Powerful dimensions and visualizations for analyses
- Learning curve for more powerful features
- No built-in A/B testing
- Large gap between free and paid plans; a cheaper introductory plan would be great
November 14, 2017
Amplitude - easy to use and (possibly) free! :)
We use Amplitude for both Free-trial and customer analytics. It is a super robust tool and free for up to 10million events which is more than enough for us! It is used across multiple teams, sales, customer success, product, engineering, conversion. We were unable to create funnels and visualize our data just simply using our back-end data so we needed a 3rd party tool that would let us accomplish this.
- Visualization
- Ease of Use
- Non-technical UI
- Always releasing new features
- Wide range of functionality
- Great design!
- Pricing tiers other than free
- More easily shareable charts to members of our teams who don't have logins
- Not much else, the product is very sweet!